A winery website reconstruction
Duration: 4 Weeks
Screens: 50+
UX/UI Case Study
Product Background
The goal of this UX design research is to better understand the needs and preferences of users interacting with the winery website, focusing on the point of sale, event booking, and wine club features. The research will help identify any challenges users face and areas where the experience can be improved, ensuring the website is easy to use and meets customer expectations. Insights gathered will guide design decisions to improve usability and drive engagement with the site’s key features.
Target Audience
21-50 years old
5 individuals
Wine enthusiasts
Each interview lasted roughly 30 minutes
Design Process
01 Discover
User Interviews
User Research
Competitive Analysis
02 Define
Persona
Empathy Map
Journey Map
03 Ideat
User Flow
Card Sorting
Information Architecture
04 Design
Wireframe
Visual Design
05 Test
Usability Testing
Research Questions
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What role do customer reviews and ratings play in your decision to buy wine online?
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Can you walk me through the process you usually follow when purchasing wine online from a winery?
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How easy or difficult was it for you to find information about events (like tastings or tours) on the winery website?
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Have you ever been a member of a wine club? What made you decide to join or not join?
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Can you describe any frustrations or challenges you've experienced when navigating a winery website for purchases or bookings?
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What type of content or information would make you feel more confident about purchasing wine from a winery website (e.g., tasting notes, reviews, pairing suggestions)
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How do you typically decide which winery to purchase from or visit? What online features or factors influence your decision the most?
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What do you expect from a winery’s wine club, and how do you usually find out about these programs?
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Did you have any concerns or doubts while completing your order? If so, how were they addressed?
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Can you walk me through your experience the last time you made an online order?
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How do you typically discover new wineries to visit? (online or in person)
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User-Friendly Interface:
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Large user base:
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Integrated Features:
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Customer Reviews and Ratings:
-
Mobile Accessibility:
S
W
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Overwhelming Choices for New Visitors:
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Limited Customization:
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Occasional Navigation Clutter:
O
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Enhanced Personalization:
-
Enhanced Visual Storytelling:
-
Interactive Wine Pairing Tools:
-
Stronger Integration with Social Media:
T
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Competition:
-
User Frustration:
Jada Vineyards
User Flower
Information Architecture
Branding Guide
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Lo-Fi Wireframes
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Wine
Shipping
LINKS
Thursday – Saturday: 12:00pm – 8:00pm
TASTING ROOM
21338 Oak Lane NE Aurora, OR 97002
503-678-3390
Sunday: 12:00pm – 6:00pm
© 2025, Aurora Vineyards
SHOP AVAILABLE WINES
BOOK AN EVENT
WEDDING AND SPECIAL EVENTS
About Aurora Vineyards
Family owned - Visit Aurora Vineyards for award-winning wine, chef-prepared cuisine and live music!
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Mid-Fi Wireframes
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Estate Pinot Noir
Estate Pinot Noir
2023 Orange Sauvignon Blanc
2023 Orange Sauvignon Blanc
2023 Demi-Sec Viognier
2023 Demi-Sec Viognier
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1
Smelling faintly of peaches and nectarine, this unique wine has a round body that is complemented by the sweetness left over when we stopped fermentation. Layers of peach, honeysuckle and honeydew shape this lovely sweet wine.
2023 Demi-Sec Viognier
Shipping Available
Shipping Unavailable
Shipping Map
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Do we ship to your state?
The law for shipping wine directly to your home varies widely from state to state. The map below highlights the states we can legally ship to in Gold.
We ship to the following states: SD, and ND and currently growing
If you have any questions, please email us at INFO@AVWINE.COM
Hi-Fi Wireframe
Wine
Shipping
LINKS
Thursday – Saturday: 12:00pm – 8:00pm
TASTING ROOM
21338 Oak Lane NE Aurora, OR 97002
503-678-3390
Sunday: 12:00pm – 6:00pm
© 2025, Aurora Vineyards
SHOP AVAILABLE WINES
BOOK AN EVENT
WEDDING AND SPECIAL EVENTS
Search
Sign in
My Cart (0)
Home
WINE
Events
About
Contact Us
The Process of
Wine Making
Winemaking involves harvesting grapes, crushing and destemming them, fermentation to convert sugars into alcohol, pressing, aging, and finally, clarification and bottling.
Wine grape harvesting, or "the crush" as it's sometimes called, is a crucial step in winemaking, involving the picking of grapes at their optimal ripeness, which can be done either by hand or mechanically.
Wine fermentation is a metabolic process where yeast, primarily Saccharomyces cerevisiae, consumes the natural sugars in grape juice (also known as "must") and produces ethanol (alcohol) and carbon dioxide as byproducts.
Fermentation
To age wine in a barrel, ensure the wine is fermented and cleared before racking into a clean, preferably oak, barrel, and store it in a cool, dark place. Monitor the wine periodically, taste it, and consider topping up as needed to prevent evaporation.
Aging the wine
Harvesting
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Home
WINE
Events
About
Contact Us
Estate Pinot Noir
Estate Pinot Noir
2023 Orange Sauvignon Blanc
2023 Orange Sauvignon Blanc
2023 Demi-Sec Viognier
2023 Demi-Sec Viognier
Login with another account
Search
Sign in
My Cart (0)
Home
WINE
Events
About
Contact Us
1
Smelling faintly of peaches and nectarine, this unique wine has a round body that is complemented by the sweetness left over when we stopped fermentation. Layers of peach, honeysuckle and honeydew shape this lovely sweet wine.
2023 Demi-Sec Viognier
Shipping Available
Shipping Unavailable
Shipping Map
Search
Sign in
My Cart (0)
Home
WINE
Events
About
Contact Us
Do we ship to your state?
The law for shipping wine directly to your home varies widely from state to state. The map below highlights the states we can legally ship to in Gold.
We ship to the following states: SD, and ND and currently growing
If you have any questions, please email us at INFO@AVWINE.COM